JOURNAL OF

MARKETING DEVELOPMENT AND COMPETITIVENESS
ISSN: 2155-2843

Editorial Contributors

Current Issue and Archive

Indexing

News and Announcement

Submission Qualifications

Review
Process

Copyright

Subscription and Fees

Ethics & Malpractice Statement

Contact Information

Author 
​Spotlight

Journal Background

Aims and Scope

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     The Journal of Marketing Development and Competitiveness is a double-blind peer-reviewed journal that publishes thought-provoking, in-depth articles that cover the marketing arena and the interface between marketing and firm competitiveness. Articles in JMDC bridge the gap between theory and application. The journal is widely circulated with a diverse readership that includes both practitioners and academics, profit and nonprofit organizations, and government institutions. Although the focus is on marketing it also draws on other disciplines including entrepreneurship, management, economics, and finance. JMDC is committed to publishing a broad spectrum of conceptual and empirical articles that make a new theoretical and/or substantive contribution to the field. 
     
     The target acceptance bounds of JMDC run between 13% and 19%. All articles go through a double-blind review process, and acceptance decisions are made within forty-five days of submission. Authors of unaccepted papers are free to submit their papers to another journal.

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OBJECTIVES

Advance scholarly research in the fields of marketing, marketing communications, branding, public relations, and related fields.

Provide a platform for the dissemination of innovative ideas, theories, and empirical findings that contribute to the understanding and practice of marketing, particularly in today’s competitive environments.

Foster collaboration among academics, practitioners, and policymakers to explore strategies for enhancing market development and competitiveness in diverse industries and regions.


  • Marketing Ethics and Corporate Social Responsibility
  • International Marketing and Globalization
  • Retailing and Merchandising Strategies
  • Services Marketing and Customer Experience Management
  • E-commerce and Online Retailing
  • Marketing Metrics and Performance Measurement
  • Cross-cultural Marketing and Diversity Strategies
  • Sustainable Marketing Practices and Green Marketing
Aims and Scope
  • Market Segmentation Strategies
  • Brand Management and Branding Strategies
  • Product Development and Innovation
  • Marketing Communication and Advertising
  • Public Relations and Crisis Management
  • Consumer Behavior Analysis
  • Digital Marketing and Social Media Strategies
  • Market Entry and Expansion Strategies
  • Pricing Strategies and Revenue Management
  • Distribution Channel Management
  • Market Research Methods and Techniques
  • Competitive Analysis and Benchmarking

In NABP's author spotlight entitled Ahead of the Curve: Exploring the Minds Shaping Tomorrow's Education and Business Realities, we offer readers an immersive exploration into the minds shaping tomorrow's education and business landscapes. Through a series of engaging discussions, we share and unveil visionary insights, innovative strategies, evolving philosophies, and transformative ideas of trailblazing visionaries, who help us navigate the future of dynamic enterprise and education paradigms.
Interview with Dr. Lisa Kahle-Piasecki of Heidelberg University for the maiden issue of Ahead of the Curve
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The Journal of Marketing Development and Competitiveness is created with the input of experts in the field: 

  • Paul S. Richardson - Niagara University
  • Paul Sauer - Canisius College
  • Marçal Sintes-Olivella - Ramon Llull University 


Editorial Contributors
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All articles in the Journal of Marketing Development and Competitiveness are available through Proquest, Ebscohost, and institutional and individual subscriptions. 


All articles will be archived through CLOCKSS and Article Gateway. All articles will be preserved in perpetuity in these archives. 


JMDC is indexed by
Current Issue and Archive

News and Announcements

The Journal of Applied Business and Economics is pleased to announce a special issue focused on International Economics in a Post-Pandemic World. Read more...


Submission Qualifications

The focus of the articles should be on the applications and implications of competitive marketing development.  Theoretical articles are welcome as long as their focus is in keeping with JMDC's applied nature.

​Submissions will be examined for publication based on their originality, credibility and validity, importance, and societal impact. 

Journal Submission and Review Process

​​We are committed to publishing papers that advance the study of the development of competitive marketing and communications programs, and we believe in a fair review process that is free from editor and reviewer bias.​ Here is a detailed overview of our peer review process:​


Follow the steps below to submit your paper to the Journal of Marketing Development and Competitiveness

  • Email your paper to the journal secretariat at jmdc@nabpress.com or upload it through the JMDC Submission page.
  • The initial double-blind review will be completed within four to six weeks. We strive to get all papers reviewed in this timeframe, but we cannot guarantee it.
  • If revisions are requested, revisions must be made within the timeframe specified by the reviewer.​
  • If the paper is accepted, the paper will be put in production and you will be notified of the approximate publication date.​
  • Questions should be addressed to the appropriate Editor.



Large language models (LLMs), such as ChatGPT and Google Gemini, do not satisfy our authorship criteria. Use of an LLM must be properly documented. If a LLM is used, please closely follow the guidelines below:

  • Indicate the use of LLM(s) in the manuscript cover letter, methods section, and acknowledgements. Specify the scope of how LLMs were used.
  • Ensure the content and citations produced by the LLM(s) are accurate, valid, and appropriate. Correct any mistakes or inconsistencies found. Provide a list of sources used to generate content and citations, including those generated by language models.
  • Vigilantly check plagiarism, where LLM may have reproduced substantial text from other sources. Check the original sources to be sure you are not plagiarizing someone else's work.
  • Acknowledge the limitations of language models in the manuscript, including the potential for bias, errors, and gaps in knowledge. ​​


AI Policy 

Copyright

Unless the author(s) of a paper chooses an open access publishing option, North American Business Press will hold the copyright to the article. 

As part of our commitment to fostering access to scholarly research, the Journal of Marketing Development and Competitiveness offers multiple publishing options to authors, including Green, Gold, and Hybrid publishing models.

This licensing policy outlines the terms and conditions governing the use, distribution, and reuse of content published in our journal under each of these models. Details on our open access options can be found here:


​​The annual subscription rate for the Journal of Marketing Development and Competitiveness is $415. Please send an email to jmdc@nabpress.com to subscribe. 

Information regarding reprints and other subscription concerns should be directed to the customer service department via email customerservice@nabpress.com

Subscription Information

It is necessary to agree upon standards of expected ethical behavior for all parties involved in the act of publishing: the author, the journal editor, the peer reviewer and the publisher. Our ethic statements are based on COPE’s Best Practice Guidelines for Journal Editors.

Ethics and Malpractice Statement

Contact Information


 Journal of Marketing Development and Competitiveness
A North American Business Press Journal

Editorial Team
jmdc@nabpress.com

Journal Operations and Subscriptions
Elena Marks
customerservice@nabpress.com

Phone 
+1.866.624.2458

Address
JMDC ℅ North American Business Press
30 N. Gould St, Ste R
Sheridan, WY 82801
​USA


Submit Your Paper
Submit your paper to the Journal of Applied Business and Economics today. 

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